Our Story

 

WHY PLUM & CHERRY?

 

I created Plum & Cherry®, a brand that evokes positive energy to make daily change more comfortable and makes people feeling well, using colors and positive vibes in the design.

 

With a pandemic that has forced people to make countless, uncomfortable changes, I saw a unique opportunity to share all my experience and my passion of art and design in one project.

 

I designed the cherry blossom flower as a symbol of renewal. Change is a constant and there are several ways of approaching change. Being positive is one of them.

 

ABOUT ME

 

For years now, I have painted minimalist and conceptual abstract art about change with attention to color, www.annevandycke.com. The experience I got promoting my work, made me doing a pivot in design too, www.annevandyckestudio.com.

 

At the beginning of my career, I worked as a consultant on organizational changes helping people to identify the impact of changes and implement it, but realised that fears of change make people resistant. Which is hard because people transfer their fears on you.

 

As I am passionate about the psychology of change, the notion of change has remained present into my work. I don’t want to ask people to change. Change can't occur where there is no willingness and no conviction. 

 

But change is a constant and there are several ways of approaching change. Being positive is one of them.